In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. You do not need to open a bank account, so you can send or receive money in any of the 170 000 service points of Western Union around the world. In 1856, in 7 years after the foundation of New York State Printing Telegraph Company, the company changed its name to Western Union Telegraph Company.