In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. You do not need to open a bank account, so you can send or receive money in any of the 170 000 service points of Western Union around the world. Before transition to remittances Western Union company rendered services on sphere of cable communication. In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company. Western Union made so that the time in all of American civil services was the same.