In February 2009 the company entered into an agreement with Fexco to acquire 100% of its shares for $ 159.9 million. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. In the early 60s Western Union has put into operation transcontinental microwave system of data transmission via radio waves, completely replacing the web of telegraph poles and wires.