In February 2009 the company entered into an agreement with Fexco to acquire 100% of its shares for $ 159.9 million. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1933, by the Western Union Company were invented "singing telegrams". The Western Union Company is a financial services and communications company based in the United States. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - Gold Card Loyalty Program Western Union