Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1877, starting from September, New York City residents began to have the opportunity to check the time on clock with the "time ball", located on the roof of constructed in the same year a new corporate headquarters - Western Union Building. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. To obtain the Golden card can any client of Western Union, committing money transfers on this system more than 1 time per year. Getting the card is issued at the time of making of the next transfer. Gold Card Loyalty Program Western Union