In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. In the summer of 1990 top managers of the Western Union Company spent day and night in the main office in Englewood (Colorado, USA). They needed to meet the challenge: to save the Western Union from bankruptcy, paying off the debts of the company millions of dollars.