In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. In 1995, First Financial Management was acquired by First Data Corp. (the deal amounted to $ 7 billion), and Western Union Financial Services became a subsidiary of First Data. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. One of the common kinds of money transfer is a transfer via the international system of Western Union. In 2007 the company made 167.7 million transactions on money transfers between individuals and 404.6 million transactions between physical and legal persons. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. Sibley, the founder of Western Union, did not build a new telegraph lines, and persuaded the other players to join. American Telegraph Company, however, still had to buy it.