The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. In 1935, Western Union has put into operation first intercity fax communication. In 1995, First Financial Management was acquired by First Data Corp. (the deal amounted to $ 7 billion), and Western Union Financial Services became a subsidiary of First Data. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission.