Western Union offers one of the easiest ways for families and friends to send money and stay connected almost anywhere in the world. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. Thanks to cooperation with Western Union the Associated Press at the end of the XIX century took almost monopolistic position in the U.S. market news. The Western Union Company is a financial services and communications company based in the United States. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.