In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In 1920, Western Union has implemented the world's first transmission of images over the ocean. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. In 1933, by the Western Union Company were invented "singing telegrams". Gold Card Loyalty Program Western Union