In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. Sibley, the founder of Western Union, did not build a new telegraph lines, and persuaded the other players to join. American Telegraph Company, however, still had to buy it. Western Union for more than 130 years provides money transfer services to its customers. Western Union made so that the time in all of American civil services was the same.