The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. 1970 - a new service called Western Union for more than 130 years provides money transfer services to its customers. Gold Card Loyalty Program Western Union Western Union made so that the time in all of American civil services was the same.