In February 2009 the company entered into an agreement with Fexco to acquire 100% of its shares for $ 159.9 million. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. The Western Union Company is a leader in global payment services In 2007 the company made 167.7 million transactions on money transfers between individuals and 404.6 million transactions between physical and legal persons. The Western Union Company is a financial services and communications company based in the United States. In 1856, in 7 years after the foundation of New York State Printing Telegraph Company, the company changed its name to Western Union Telegraph Company.