In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. Money transfer is a matter of minutes, at any distance. Western Union for more than 130 years provides money transfer services to its customers. Western Union made so that the time in all of American civil services was the same.