Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1995, First Financial Management was acquired by First Data Corp. (the deal amounted to $ 7 billion), and Western Union Financial Services became a subsidiary of First Data. In 1933, by the Western Union Company were invented "singing telegrams". 1970 - a new service called In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission.