In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. The Western Union Company is a leader in global payment services One of the common kinds of money transfer is a transfer via the international system of Western Union. In 1933, by the Western Union Company were invented "singing telegrams". Western Union for more than 130 years provides money transfer services to its customers.