In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In the Western Union in the 30s of the 20th century worked 14 thousand couriers delivering telegrams. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company. In 1856, in 7 years after the foundation of New York State Printing Telegraph Company, the company changed its name to Western Union Telegraph Company.