In 1860 the U.S. Congress arranged among the telegraph companies a competition to create a national line. The winner was Western Union. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. In 1856, in 7 years after the foundation of New York State Printing Telegraph Company, the company changed its name to Western Union Telegraph Company. Gold Card Loyalty Program Western Union