In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In the 80's of Nineteenth century, Western Union was repeatedly tried capture by the railroad tycoon Jay Gould. He worked with Alexander Graham Bell, inventor of the first phone. Money transfer is a matter of minutes, at any distance. In 1933, by the Western Union Company were invented "singing telegrams". Before transition to remittances Western Union company rendered services on sphere of cable communication. Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. In the summer of 1990 top managers of the Western Union Company spent day and night in the main office in Englewood (Colorado, USA). They needed to meet the challenge: to save the Western Union from bankruptcy, paying off the debts of the company millions of dollars. Western Union for more than 130 years provides money transfer services to its customers.