1998 - the number of points of money transfers worldwide reached 50,000. The network of money transfers of Western Union is the world's largest. In the 30's of the twentieth century, Western Union has become the world's largest telegraph company. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. On the market was placed about 765 million of ordinary shares of the company. On the first day trading on the exchange the company's shares rose by 3.3% and the cost was $ 19.96.