In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In October 1871 the company has implemented the world's first telegraph money order. After a century money transfers have become a major source of income for Western Union. 1970 - a new service called Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. Western Union for more than 130 years provides money transfer services to its customers.