1980 - for the first time in the history of Western Union revenues from money transfers exceeded the income from the telegraph service. As a result of 2011, net income of Western Union has increased by 28% to $ 1.165 billion, the company reported. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1933, by the Western Union Company were invented "singing telegrams". On the market was placed about 765 million of ordinary shares of the company. On the first day trading on the exchange the company's shares rose by 3.3% and the cost was $ 19.96. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission.