In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In the early 60s Western Union has put into operation transcontinental microwave system of data transmission via radio waves, completely replacing the web of telegraph poles and wires. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. The Western Union Company is a financial services and communications company based in the United States.