In February 2009 the company entered into an agreement with Fexco to acquire 100% of its shares for $ 159.9 million. In the early forties of the 20th century, Western Union has used the first time a commercial intercity microwave transmission system. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. One of the common kinds of money transfer is a transfer via the international system of Western Union. Transaction with Fexco has allowed Western Union to control directly more than 10 thousand points of service, which belonged to Fexco in 7 European countries (Spain, UK, Sweden, Ireland, Denmark, Norway and Finland).