In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. Before transition to remittances Western Union company rendered services on sphere of cable communication. Thanks to cooperation with Western Union the Associated Press at the end of the XIX century took almost monopolistic position in the U.S. market news. In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company. Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network.