In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. Each money transfer is protected with control number, that allows you to track and to ensure prompt payment of money specified by you person. In October 1871 the company has implemented the world's first telegraph money order. After a century money transfers have become a major source of income for Western Union. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide. Western Union made so that the time in all of American civil services was the same.