In the early forties of the 20th century, Western Union has used the first time a commercial intercity microwave transmission system. America was on the verge of civil war and needed a reliable connection between the North and South. On the telegraph market of the USA at this time were operated with six large companies: American Telegraph Company, New York Albany and Buffalo Electro-Magnetic Telegraph Company, Atlantic and Ohio Telegraph, Illinois & Mississippi Telegraph Company, New Orleans & Ohio Telegraph Company, and the brainchild of Sibley & Co. - The Western Union Telegraph. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. Payment systems are one of basic elements of infrastructure of e-commerce. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide. Gold Card Loyalty Program Western Union Western Union made so that the time in all of American civil services was the same.