1998 - the number of points of money transfers worldwide reached 50,000. The network of money transfers of Western Union is the world's largest. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. In 1995, First Financial Management was acquired by First Data Corp. (the deal amounted to $ 7 billion), and Western Union Financial Services became a subsidiary of First Data. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.