In the 30's of the twentieth century, Western Union has become the world's largest telegraph company. In 1860 the U.S. Congress arranged among the telegraph companies a competition to create a national line. The winner was Western Union. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. In 1933, by the Western Union Company were invented "singing telegrams". Before transition to remittances Western Union company rendered services on sphere of cable communication. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide. Sibley, the founder of Western Union, did not build a new telegraph lines, and persuaded the other players to join. American Telegraph Company, however, still had to buy it.