In the Western Union in the 30s of the 20th century worked 14 thousand couriers delivering telegrams. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Separation of the companies had two objectives: first, to give Western Union the opportunity to develop more intensively, and secondly, to help First Data to return to its original activity (in 1992 the company separated from the payment system of American Express as an independent financial services company). Payment systems are one of basic elements of infrastructure of e-commerce. In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network. In 1884 Western Union has become a joint-stock company and was brought to the stock exchange. The company has entered in the first American stock index Dow Jones.