As a result of 2011, net income of Western Union has increased by 28% to $ 1.165 billion, the company reported. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. Western Union made so that the time in all of American civil services was the same.