In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. In the early 60s Western Union has put into operation transcontinental microwave system of data transmission via radio waves, completely replacing the web of telegraph poles and wires. In October 1871 the company has implemented the world's first telegraph money order. After a century money transfers have become a major source of income for Western Union. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building -