In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. The Western Union Company is a financial services and communications company based in the United States. Western Union for more than 130 years provides money transfer services to its customers. Gold Card Loyalty Program Western Union