In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. You do not need to open a bank account, so you can send or receive money in any of the 170 000 service points of Western Union around the world. Before transition to remittances Western Union company rendered services on sphere of cable communication. 1970 - a new service called Thanks to cooperation with Western Union the Associated Press at the end of the XIX century took almost monopolistic position in the U.S. market news.