The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building -