In February 2009 the company entered into an agreement with Fexco to acquire 100% of its shares for $ 159.9 million. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Each money transfer is protected with control number, that allows you to track and to ensure prompt payment of money specified by you person. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. In 1933, by the Western Union Company were invented "singing telegrams". In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network.