In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In April 1851 companions registered in Albany New York and Mississippi Valley Printing Telegraph Company (NYMVPTC), which included founded two years before New York State Printing Telegraph Company. Money transfer is a matter of minutes, at any distance. One of the common kinds of money transfer is a transfer via the international system of Western Union. In 1933, by the Western Union Company were invented "singing telegrams". The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - Gold Card Loyalty Program Western Union