Western Union has taken of 451st position in the rating Fortune 500 in 2009, having moved from 473rd line in 2008. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. In 1933, by the Western Union Company were invented "singing telegrams". In 1914 Western Union engineers invented the first payment card - a prototype of the modern credit card. The Western Union Company is a financial services and communications company based in the United States. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.