Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1995, First Financial Management was acquired by First Data Corp. (the deal amounted to $ 7 billion), and Western Union Financial Services became a subsidiary of First Data. In October 1871 the company has implemented the world's first telegraph money order. After a century money transfers have become a major source of income for Western Union. To obtain the Golden card can any client of Western Union, committing money transfers on this system more than 1 time per year. Getting the card is issued at the time of making of the next transfer. In 1933, by the Western Union Company were invented "singing telegrams". Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders.