In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. In 1914 Western Union engineers invented the first payment card - a prototype of the modern credit card. Before transition to remittances Western Union company rendered services on sphere of cable communication. Transaction with Fexco has allowed Western Union to control directly more than 10 thousand points of service, which belonged to Fexco in 7 European countries (Spain, UK, Sweden, Ireland, Denmark, Norway and Finland). Gold Card Loyalty Program Western Union