In 1860 the U.S. Congress arranged among the telegraph companies a competition to create a national line. The winner was Western Union. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1933, by the Western Union Company were invented "singing telegrams". In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network.