In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. In 1864, fearing the laying of long underwater lines, Western Union offered to carry out laying of telegraph lines to Europe through the Russian Alaska under the narrow Bering Strait and then to Siberia with branching in the major cities of Europe. The Western Union Company is a leader in global payment services 1970 - a new service called In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. The Western Union Company is a financial services and communications company based in the United States. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide. Western Union for more than 130 years provides money transfer services to its customers.