The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. 1980 - for the first time in the history of Western Union revenues from money transfers exceeded the income from the telegraph service. Western Union offers one of the easiest ways for families and friends to send money and stay connected almost anywhere in the world. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1864, fearing the laying of long underwater lines, Western Union offered to carry out laying of telegraph lines to Europe through the Russian Alaska under the narrow Bering Strait and then to Siberia with branching in the major cities of Europe. In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.