In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. In the 80's of Nineteenth century, Western Union was repeatedly tried capture by the railroad tycoon Jay Gould. He worked with Alexander Graham Bell, inventor of the first phone. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building -