In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. In 1933, by the Western Union Company were invented "singing telegrams". In 1914 Western Union engineers invented the first payment card - a prototype of the modern credit card. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building -