Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. In the summer of 1990 top managers of the Western Union Company spent day and night in the main office in Englewood (Colorado, USA). They needed to meet the challenge: to save the Western Union from bankruptcy, paying off the debts of the company millions of dollars. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide. Sibley, the founder of Western Union, did not build a new telegraph lines, and persuaded the other players to join. American Telegraph Company, however, still had to buy it.