1980 - for the first time in the history of Western Union revenues from money transfers exceeded the income from the telegraph service. Separation of the companies had two objectives: first, to give Western Union the opportunity to develop more intensively, and secondly, to help First Data to return to its original activity (in 1992 the company separated from the payment system of American Express as an independent financial services company). 1970 - a new service called Gold Card Loyalty Program Western Union