In February 2009 the company entered into an agreement with Fexco to acquire 100% of its shares for $ 159.9 million. Western Union offers one of the easiest ways for families and friends to send money and stay connected almost anywhere in the world. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. The Western Union Company is a leader in global payment services Thanks to cooperation with Western Union the Associated Press at the end of the XIX century took almost monopolistic position in the U.S. market news. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online.