In February 2009 the company entered into an agreement with Fexco to acquire 100% of its shares for $ 159.9 million. The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. As a result of 2011, net income of Western Union has increased by 28% to $ 1.165 billion, the company reported. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. One of the common kinds of money transfer is a transfer via the international system of Western Union. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - Gold Card Loyalty Program Western Union