In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In the 30's of the twentieth century, Western Union has become the world's largest telegraph company. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. In 1933, by the Western Union Company were invented "singing telegrams". Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. Before transition to remittances Western Union company rendered services on sphere of cable communication. 1970 - a new service called Western Union for more than 130 years provides money transfer services to its customers.